The Magic of Thinking Big by David Schwartz

The Power of Thinking Big

In the book “The Magic of Thinking Big” by David Schwartz, the author explores the concept of thinking big and how it can lead to success. The book challenges the idea that success is determined by intelligence, education, or circumstances, and asserts that success is primarily determined by the size of one’s thinking.

Success Is Not Limited By Intelligence

Schwartz presents a case study of a sales representative named Harry, who earned five times the average income of his colleagues despite not having exceptional intelligence or education. The key difference was that Harry thought five times bigger than his peers. This example illustrates that success is not limited by intelligence or other external factors, but rather by the size of one’s thinking.

The Influence of Environment

Schwartz also highlights the impact of one’s environment on their thinking. He argues that many people are influenced by a negative environment that discourages thinking big. This environment often promotes mediocrity and discourages individuals from pursuing their dreams. However, Schwartz emphasizes that success is possible by challenging these negative influences and embracing a mindset of thinking big.

Overcoming Excusitis: The Failure Disease

Schwartz introduces the concept of “excusitis,” which he describes as the failure disease. Excusitis is characterized by making excuses for not achieving success, whether it’s blaming health, intelligence, age, or luck. Schwartz argues that excusitis is a major barrier to success and offers strategies to overcome it.

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Health Excusitis

Health excusitis is a common form of excusitis where individuals use their health as an excuse for not pursuing their goals. Schwartz advises individuals to refuse to talk about their health, refuse to worry about it, and be grateful for the health they have. He also encourages individuals to remind themselves that it’s better to wear out than rust out and to focus on living life to the fullest.

Intelligence Excusitis

Intelligence excusitis is the belief that success is limited by one’s intelligence. Schwartz counters this belief by emphasizing that success is not determined by intelligence alone, but by how one uses their intelligence. He asserts that the thinking that guides one’s intelligence is more important than the quantity of intelligence itself. Having a positive and optimistic attitude, as well as a willingness to learn and adapt, can lead to success regardless of one’s intelligence.

Age Excusitis

Age excusitis is the belief that success is limited by one’s age. Schwartz challenges this belief by providing examples of individuals who achieved success at various ages. He emphasizes that age should not be a barrier to success and encourages individuals to focus on their abilities and goals rather than their age.

Luck Excusitis

Luck excusitis is the belief that success is dependent on luck and that one has no control over their own destiny. Schwartz argues that success is not a result of luck, but of mindset and action. He encourages individuals to take control of their own success by developing a positive attitude and taking action towards their goals.

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“The Magic of Thinking Big” by David Schwartz explores the power of thinking big and challenges common excuses that hinder success. By overcoming excusitis and adopting a mindset of thinking big, individuals can unlock their full potential and achieve greater success in all areas of life.

About the author


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